Company News
AVANA Raises the Bar
A bold new brand, premium organic vodka cocktails, and expanded nationwide growth mark the next chapter for the USDA Certified Organic RTD.
KANSAS CITY, Mo. — August 3, 2026 — AVANA, the premium USDA Certified Organic ready-to-drink cocktail brand, today announced the launch of its new brand identity, an expanded product portfolio featuring both premium organic tequila and vodka cocktails, and new ownership that will accelerate the company's growth across the United States.
The rebrand marks a significant evolution for AVANA as consumer demand continues to shift toward premium ingredients, lower-sugar beverages, and elevated drinking experiences. Built around the new brand promise, "Choose Better. Drink AVANA.", the refreshed identity reflects a more modern, sophisticated approach to the ready-to-drink category—one that celebrates intentional living, meaningful connection, and exceptional craftsmanship.
A New Era for AVANA
"Today's consumer wants more from the brands they bring into their lives, especially when it comes to what they're drinking," said Daniel York, CEO of Liberty Beverage, AVANA's new parent company. "Whether you're celebrating after a pickleball match, hosting friends for a dinner party, or relaxing on the beach, people are looking for cocktails made with better ingredients that fit naturally into those moments. AVANA was created to deliver exactly that, a premium organic cocktail that's thoughtfully crafted, beautifully designed, and made for every occasion."
Under Liberty Beverage's ownership, AVANA has undergone a comprehensive brand transformation, including new packaging, refined positioning, expanded distribution, and an entirely refreshed consumer experience.
The company also introduced an expanded product lineup that now includes both premium organic tequila and premium organic vodka sparkling cocktails.
A Full Portfolio
AVANA's tequila lineup includes Lime Margarita, Grapefruit Paloma, Pineapple Coconut, and Wildberry Hibiscus. The vodka collection features White Peach, Strawberry Lemonade, Mango Passion, and Pineapple. Additional seasonal flavors and limited-edition releases are planned for 2027.
Meeting the Demand for Better-For-You Cocktails
As consumers continue to seek lighter, more intentional beverage choices, AVANA is redefining what a ready-to-drink cocktail can be by bringing together premium organic spirits, thoughtfully sourced ingredients, and a modern approach to social drinking.
Every AVANA cocktail is crafted with USDA Certified Organic ingredients, premium organic tequila or premium organic vodka, and real ingredients—without artificial flavors, sweeteners, or unnecessary additives. With approximately 95–100 calories, around 1.5 grams of sugar, and 4.5% ABV per can, AVANA delivers a lighter, refreshing cocktail that never compromises on quality, flavor, or experience.
Designed for everything from backyard dinners and beach weekends to pickleball socials and elevated entertaining, AVANA represents a new generation of canned cocktails focused on quality over excess.
"Our goal wasn't simply to redesign the packaging," York added. "We wanted to redefine what consumers should expect from a canned cocktail. Every decision, from our ingredients to our branding, was made with intention."
Expanding Nationwide
Following the rebrand, Liberty Beverage plans to significantly expand AVANA's retail footprint throughout 2026 and into 2027, with additional distribution partnerships already underway across key U.S. markets.
The company will also introduce a robust marketing strategy focused on experiential activations, a large national sports partnership, hospitality partnerships, creator collaborations, retail sampling programs, and lifestyle-driven content that positions AVANA as more than a beverage, it is a brand built around bringing people together.
Consumers can also expect a new direct-to-consumer website, enhanced retailer support, and expanded digital commerce capabilities.
About AVANA
AVANA is a premium USDA Certified Organic sparkling canned cocktail crafted with premium organic tequila and vodka, real ingredients, and a lighter, refreshing profile. Created for consumers who believe drinking better should never mean compromising, AVANA is thoughtfully crafted for every occasion, from everyday gatherings to life's biggest celebrations.
To learn more, visit DrinkAVANA.com or follow @DrinkAVANA on social media.
Media Contact
Jaclynn Brennan
jaclynn@libertybev.com
www.drinkavana.com